Duration: 2 years full-time 4 years part-time

Course Overview

‘Build your dream marketing career with Australia’s most practical online degree.’

• Learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree
• Be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns
• No Exams. Benefit from a unique learning and assessment model focused on practical industry skills, achieved through holistic and applied assessment tasks. Complete assignments relevant to you, your current workplace and your future business. Work on meaningful case studies and innovative marketing projects
• Over 44% Of Ducere students received a salary increase or a promotion before graduating
• Receive exclusive insights from a global faculty of 250+ world leaders, including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Start-up Pioneers, Nobel Peace Prize Winners and more

To succeed in this evolving jobs market, you’ll need a functional and strategic understanding of the modern economy and the ways in which consumer expectations influence the choices that businesses make. That is why this Bachelor of Applied Business (Marketing) combines the fundamentals of marketing, design and campaign strategy with a practical understanding of the modern innovation economy that will catapult your career to new heights.

What You'll Learn

• Advanced Digital Marketing
• Competitive Market Positioning
• Marketing Strategy and Planning
• Project Management and Leadership
• Innovation and Design Thinking
• Big Data and Market Research
• Brand Development and Product Management

CORE GRADUATE SKILLS

• Design effective strategies for the digital marketplace
• Utilise social media to drive meaningful customer engagement
• Develop compelling brands and rapid rebranding strategies
• Identify growth opportunities in relevant markets
• Create empowering and inclusive content